For the sixth year, the What’s New! program will return to the expo floor this summer. Hundreds of new products and services will be identified with an attention-grabbing yellow What’s New! logo. On the show floor, What’s New! floor stickers will help exhibitors with featured products to stand out. Exhibitors with a What’s New! designation will be highlighted in the IFT16 mobile app. In addition, a selection of products labeled with the logo will be featured on the IFT16 News homepage and at news.ift.org/whats-new. The complete list can be found within a tabbed section in the printed Program & Exhibit Directory available on-site.