Virginia Dare Debuts New Branding & Product Lines
At a press conference on Monday, July 18, Virginia Dare (booth 1226), a manufacturer of flavors and extracts for more than 90 years, debuted refreshed and evolved branding including a new logo and revamped website.
“The new brand better reflects our capabilities as a partner to the industry. As a more modern, refined look, it more fully communicates our technical capabilities. Also, our updated product lines better communicate the full breadth of what we have to offer,” said Michael Springsteen, vice president business and product development, Virginia Dare.
Since 1923, Virginia Dare has been a market leader in sourcing and processing extracts through the product line newly designated as the brand’s Taste Foundations platform, which includes premium vanilla, tea, coffee, and cocoa extracts. In addition, Virginia Dare’s technical team promotes preferred taste in healthy and clean label products through flavors and systems for taste enhancement and modulation, grouped under the Taste Collaborations platform.
As Springsteen explained, “The Taste Collaborations platform includes our flavors and systems for taste improvement, including flavors, masking, and taste modulation. Our dedicated technical team works with customers to produce products tailored to specific application needs, promoting preferred taste in healthy and clean label products.
Stop by the company’s booth, 1226, to discover the new brand and sample a tea flight, nutritional products, and other foods made with Virginia Dare flavors.