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Video: Natural Colors at IFT16 Food Expo

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Color plays a big role in our enjoyment of food, which is why it’s often said that we eat with our eyes. Consumers definitely seek out bold, beautifully colored foods and beverages. But more and more, they want these colors to come from natural sources. And that can require some new approaches to product formulation. Mary Ellen Kuhn, executive editor of Food Technology magazine, talks to Naturex (booth 2651) and Sensient (booth 1631) about some of the options that product developers have for keeping it colorful—and natural.

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