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The Magic of Disney Inspires Product Development Creativity

BY: Mary Ellen Kuhn
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The energy and excitement levels are always a bit magical during the final phase of the Disney—IFTSA Product Development Competition, which will take place during IFT16. This annual competition, now in its eighth year, challenges student product developers to come up with a delicious and nutritious snack product targeted to children aged 10 and younger that includes at least a half-serving of a fruit, vegetable, lowfat dairy product, or whole grains.

Child eating nutrition barShare the excitement of this year’s competition by stopping by the Food Expo Forum (booth 4986) on the show floor to watch as the finalist teams present their products from 3 p.m. to 5 p.m. on Monday, July 18. And speaking of the finalists, they include the following teams and products.

  • The California Polytechnic State University San Luis Obispo team will showcase BB-8 Bites, a multicomponent dehydrated snack that incorporates a portion of crunchy granola on top of a vegetable-fruit leather and is formed into a bite-sized spiral shape.
  • The Pennsylvania State University team developed Rey’s Rations Jakku Juice Orbs, a juice-based snack that features glittering juice orbs encapsulated in a jelly-like coating. Each snack supplies two full servings of fruits and vegetables.
  • BB-8 Light Bites from the Rutgers University team are pizza-flavored, glow-in-the-dark crackers made with whole grains and fresh vegetables.
  • Elsa’s Oat Flurries from the University of Massachusetts Amherst team are a combination of frozen Greek yogurt, fruit puree, and whole grain oats.
  • The University of Puerto Rico Mayaguez team developed Droidsicles, which are all-natural frozen snacks made with tropical fruit in the shape of the Star Wars’ BB-8 Droid. These treats are free of high fructose corn syrup, gluten, soy, dairy, and artificial colors and flavors.

Judges for the competition, which is sponsored by Disney Consumer Products, will select one grand prize winner, one first place winner, and three honorary prize recipients.

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