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The Case for a Sustainable Supply Chain

BY: Melanie Zanoza Bartelme
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Sustainability in the Marketplace
Session 061
Monday, July 18; 12:30–2 p.m.
Room S504d

Transparency is increasingly important to today’s consumers, and they want to know that the foods they purchase are grown, harvested, and produced in sustainable ways. There are many players along the supply chain that contribute to a product’s sustainability, from the farms that grow crops to manufacturers who choose how to process, transport, and package these ingredients to retailers who must work to prevent food waste. Investing in sustainable practices can be good for a business’s bottom line as well as their reputation, and in this session, representatives from McDonald’s and the soybean industry will discuss the role sustainability plays in their operations. In addition, the International Food Information Council will share study results on consumers’ perspectives on sustainability and how it affects their purchasing decisions.

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