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Are Consumers Heeding the Dietary Guidelines?

BY: Kelly Hensel
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Major Food Trends: How Does Consumer Behavior Compare with the 2015-2020 Dietary Guidelines for Americans?
Session 020
Sunday, July 17, 2:00–3:30 p.m.
Room S504abc

The Dietary Guidelines for Americans have been issued every five years since 1980 with the objective to improve the health for all Americans through better eating behaviors and improved nutrition. Have the Guidelines impacted consumer behavior when it comes to food choices? Are consumer trends reflecting the advice offered by policy makers that forms the basis for public nutrition programs? This session will examine major consumer behaviors at retail and foodservice and will identify the drivers behind major food trends.

In addition, this session will compare and contrast current consumer behavior with recent recommendations from the U.S. Dept. of Agriculture (USDA) and Health and Human Services (HHS) contained in the Dietary Guidelines for Americans. The speakers will discuss how major food trends have evolved in recent years relative to eating patterns, food choices, nutrients of major interest, and health conditions of critical concern; and analyze what impact, if any, federal nutrition recommendations have had on consumer concerns, real consumer behavior, and on product portfolios and marketing messages from the major food manufacturers. They will identify the major food trend influencers and examine how these impact what is served on the menus at restaurants, and correspondingly, how these major foodservice trends direct and support retail product and consumer movements. Finally, the speakers will discuss how major social trends have influenced the content of the Dietary Guidelines and how major social trends create and support major food trends.

Presented by Wayne W. Campbell, Elizabeth Sloan, and Catherine E. Adams Hutt.


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