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Home » Product Development » Navigating the Expo Floor: New Products

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Navigating the Expo Floor: New Products

BY: Kelly Hensel

What’s New!

What's New!In order to be successful in the competitive food industry, it is necessary to stay on top of the newest advancements in technology and ingredient innovation. Instead of spending days calling your contacts and googling, attend the 2013 IFT Food Expo where 1,150+ companies will be showcasing innovative ingredients, instruments, equipment and services. And for the third year, IFT has made it easier to the new products and services being introduced at IFT13. Hundreds of new products will be identified with an attention grabbing yellow “What’s New!” logo.

At the Food Expo, “What’s New!” floor stickers will help exhibitors with featured products stand out. Products labeled with the “What’s New!” logo will also be included in the mobile application. In addition, products labeled with the logo will be featured on IFT Live’s homepage and listed within the tabbed section in the printed Program and Exhibit directory available on-site.

3 Responses to “Navigating the Expo Floor: New Products”

  1. Stella Ludovicy says:

    Can you send me the exhibtors floor plan. I am only planning to attend one day and like to preview which booths I need to stop by. I can not seem to find the exhibitor booth details on the web.

    Thanks in advance for forwarding this information.

    See you soon!

  2. Kelly Hensel says:

    Hi Stella,
    You can find the exhibitors floor plan here:

  3. Kelly Hensel says:

    it also might help you to download the IFT13 mobile app, which has a floor plan and lots of exhibitor info. The mobile app is available for iPhone and iPad through the App Store (IFT13), Android through the Google Play app store (IFT13), and Blackberry through a web-based version. You can also access the app from any computer with an Internet connection.

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